Email and texting are terrific marketing tools to reach existing and potential clients. Still, it can be a challenge to find the proper medium to use in particular situations. Let’s line up some pros and cons of both email and texting!
Texts are actually being read
When speaking about open rates and visibility, texting is by far the favoured tool. Mail can get forgotten, buried or sent straight to the spam folder. Texts are instantly delivered and 90% of text messages gets read in the first three minutes of being received. On top of that, texting services are pre installed on every device, and that mostly isn’t the case with email.
Email is more organised
When you’re sending your client a couple of important dates or details to remember, you don’t want to do it over text. The average person receives more than 90 messages each day, and might find it hard to dig up an old text. Email inboxes tend to have more options to organise, label and categorise. Still, you could use text reminders to point out an appointment to your client.
Email can be more visual
Texting is quick and nifty, but not suitable to display a wide range of products or imagery. Though you could attach an image or video, the space within a text is limited. An email allows more room to show off visual splendour. Nevertheless, you should still determine if your target audience is interested in that.
Email is more formal
Email is conceived as a more formal practice than texting, and this can prove constraining. When sending out an email, you generally feel pressed to talk in a more strict matter. With texting, it’s accepted to use a more loose approach. You have less room to convey your message, and this contributes to keeping messages short and snappy.
Texts might look intrusive
Yet, there’s an other side of to the coin. A business message in a text could be seen as an invasion to a private space. That’s why first of all, you should make sure to have the proper consent to send it. Secondly, try to adjust the content of your text to your clients personal interests and thus pique their curiosity.
Email can contain more information
Email simply is the better medium if you need to go in-depth on a topic. Texting isn’t designed to contain more than 100 or so characters. Readers don’t expect a bulk of content in their texts, will probably lose interest and tap on to their next message. When reading an email newsletter, your recipients already assume more content.
Texts are much quicker
People expect something more from an email newsletter. It’s time consuming to write the suitable content, find the best visuals and set up an email HTML wise. Texts are expected to be quick messages without any formatting, and are a lot easier to send.
Schedule your email and texts with Scheduled
Now that we lined up some pros and cons of both email and texting, you should have a better idea when to send what. Looking for the perfect app to set up messages? Fire up Scheduled! With Scheduled, it’s possible to schedule both email and texts. If you want to send out a quick text, you can use our mobile app. Looking for more space to compose an email? Try out the Scheduled web app. Time to start Scheduling!